Behind the scenes of a recent photoshoot of a cement mixer. The locations shots had been done the day before and we were shooting a studio lit side profile for the catalogue. This was one big cyclorama!
It had a real weird feeling when you first walked in as it was so huge yet it felt flat and shallow. You had this sense that you would walk in to the back wall at any moment yet it kept going deeper. As soon as there was a person or single object inside it lost this sense. Funny how light and space play tricks.
The truck even had its own make up artist in the form of a car detailer on hand to keep it looking schmick!
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